Search Engine Optimisation Strategies & Trends in 2025

Our Moto: "Users are the core of any successful Search Engine Optimisation (SEO) strategy"

One of the main points to consider when creating and having a website is that it needs to constantly be updated to work best for those interacting with it.
Make sure to run tests and audits, helping you keep on top of the competition.

7 Basic rules to follow in 2025

  1. Follow user’s intent and give them what they expect to get.
  2. Create an attractive Meta description with irresistible Call to action.
  3. Create content which will keep user’s attention as long as possible and move them on direction to be our regular user.
  4. Check your basic pages performance and modify content regularly.
  5. Monitor Core Web Vitals from your Google Search Console.
  6. E-E-A-T but not over E-A-T. Aim to share good knowledge and build topical clusters that serve buyers at every step of their journey.
  7. Follow Google Trends to be on the top of Google search results.

Archive

Basic links for SEO & marketing strategies in 2025

  1. 30-Year SEO Pro Shows How To Adapt To Google’s Zero-Click Search
  2. 2025 AI Search Trends: The Future of SEO & Content Marketing
  3. From Search To Discovery: Why SEO Must Evolve Beyond The SERP
  4. How Referral Traffic Undermines Long-Term Brand Growth
  5. 19 Startup Metrics Every Founder Needs to Track Today
  6. 65 Marketing Statistics to Guide Your Strategy & Budget
  7. Internal Silos Are An Overlooked Problem That Can Hurt Search Performance
  8. 15 SEO Myths Busted by Leaked Google Data
  9. Reimagining EEAT To Drive Higher Sales And Search Visibility
  10. 11 Lessons Learned From Auditing Over 500 Websites
  11. 7 Best Lead Generation Strategies for Startups
  12. How to Do Baby Boomer Marketing: Tactics, Formats & Messaging
  13. The Power of Search Experience Optimization (SXO)
  14. Understanding Brand vs Nonbrand Keywords
  15. 5 Crucial SEO Trends (and How to Adapt)
  16. Data Clean Room: What It Is & Why It Matters In A Cookieless World
  17. The Digital Marketer’s Guide - 9 Simple Ways to Stay Relevant and Up to Date in 2025
  18. Why Search Marketing & Branding Need Each Other
  19. From Launch to Loyalty: Product PR Strategies That Actually Work
  20. The Shift To Zero-Click Searches: Is Traffic Still King?
  21. How To Create A Marketing Measurement Plan For Accurate Data & Strategic Alignment
  22. Ask An SEO: Should I Prioritize Selling On Marketplaces Or My Own Website?
  23. Community Building For Marketers: Finding Your Why
  24. Beyond Google: How to put a total search strategy together
  25. Understanding Calls to Action & Their Importance in Marketing
  26. The Future Of Content Distribution: Leveraging Multi-Channel Strategies For Maximum Reach
  27. Using SEO To Capture Growth Opportunities In Emerging Markets
  28. Is SEO Dead in 2025?
  29. 8 common SEO mistakes to avoid
  30. What is SEO in 2025 [Learn How AI & Generative Search Are Changing the Game]
  31. The Future of Content Marketing: A 2025 Guide
  32. Optimizing for Google Lens and Visual Searches
  33. 11 Advanced SEO Strategies for Organic Success
  34. Biggest Hack To Marketing
  35. Why Google’s 4th Quarter Results Raise Questions for SEO & PPC
  36. Lessons in Marketing from My Small Business
  37. How To Use XML Sitemaps To Boost SEO
  38. 11 Content Marketing Trends (No, It’s Not Just About AI)
  39. Where Are The Missing Data Holes In GA4 That Brands Need?
  40. Mastering SERP Analysis: A Step-By-Step Guide To Understanding Search Engine Results Pages
  41. Death Of The Keyword: Why Aggregate Organic Traffic Is A Better Metric
  42. Consistency Vs. Agility: Finding Balance In Search Marketing
  43. How to Calculate Share of Voice (Paid and Organic)
  44. 2025 Digital Marketing Trends & Predictions
  45. Advertising Dependency: How To Create Marketing Resilience
  46. Google Shares Insight On SEO For AI Overviews
  47. Why Your SEO Playbooks Need To Collaborate With Sales And Brand Teams
  48. Website Migration SEO Best Practices To Preserve Rankings And Avoid Common Pitfalls
  49. Voice Search SEO: 9 Practical Tips For Businesses
  50. Google Shopping Rankings: Key Factors For Retailers
  51. Creating a Multichannel Marketing Strategy
  52. Mastering Voice Search: Optimizations & SEO Strategies
  53. SEO Keyword Research: 18 Of The Biggest Mistakes You Must Avoid
  54. Ask An SEO: What To Do When Your SEO Formula Doesn’t Work?
  55. 9 Actionable Steps to Improve Your Google Rankings
  56. 24 SEO Insights & Tips for 2025
  57. 10 Strategic SEO Insights & Tactical Advice For 2025 And Beyond
  58. Wikipedia And SEO: Everything You Need To Know

Google news and updates in 2025

  1. How Google Protects Searchers From Scams: Updates Announced
  2. Google’s Updated Raters Guidelines Target Fake EEAT Content
  3. Server-Side vs. Client-Side Rendering: What Google Recommends
  4. Google Expands AIO Coverage In Select Industries
  5. Google’s Updated Raters Guidelines Refines Concept Of Low Quality
  6. Google On Diluting SEO Impact Through Anchor Text Overuse
  7. Google’s Martin Splitt Explains How To Find & Remove Noindex Tags
  8. Why Do Web Standards Matter? Google Explains SEO Benefits
  9. Google Analytics Adds New Features For Privacy-Era Tracking
  10. Google Says LLMs.Txt Comparable To Keywords Meta Tag
  11. Google Phasing Out Country-Specific Search Domains in Global Platform Shift
  12. Google Confirms That Structured Data Won’t Make A Site Rank Better
  13. Google Confirms: Structured Data Still Essential In AI Search Era
  14. Google Files New Patent On Personal History-Based Search
  15. Google Confirms Discover Coming To Desktop Search
  16. Google Search Console Gets New Merchant Opportunities Report
  17. Google Says Disavow Tool Not Part Of Normal Site Maintenance
  18. Google Explains SEO Impact Of Adding New Topics
  19. Google On Scaled Content: “It’s Going To Be An Issue”
  20. Google Confirms You Can’t Add EEAT To Your Web Pages
  21. Google’s SEO Tips For Better Rankings – Search Central Live NYC
  22. Google Completes March 2025 Core Update Rollout
  23. Top SEO Shares How To Win In The Era Of Google AI
  24. Ex-Googler: Google Sees Publisher Traffic As A Necessary Evil
  25. Google’s March Core Update: Early Observations From Initial Rollout
  26. Google Explains Why Indexed Pages May Not Appear In Search
  27. Google’s Muller Cautions SEO Pros On Changing Business Needs
  28. Google Researchers Improve RAG With “Sufficient Context” Signal
  29. Google Updates Structured Data Requirements For Return Policies
  30. Google Publishes New Robots.txt Explainer
  31. Google’s Martin Splitt Warns Against Redirecting 404s To Homepage
  32. Google Updates Robots Meta Tag Document To Include AI Mode
  33. Google On Low-Effort Content That Looks Good
  34. Google On Search Console Noindex Detected Errors
  35. SEO Data Suggests Google Indexing Rates Are Improving
  36. Google Simplifies Removing Personal Info From Search Results
  37. Google Answers Whether Audio Versions Of Blog Posts Help SEO
  38. Why Google’s Rich Results Tool Can Be Misleading
  39. Google Reassures That #Anchor URLs In GSC Are Okay
  40. Google Updates Product Markup To Support Member Pricing & Sales
  41. Hackers Use Google Tag Manager to Steal Credit Card Numbers
  42. Google Confirms Business Profile Reviews Outage
  43. Google bug cause reviews to drop out of local listings
  44. Google’s Advice on Fixing Unwanted Indexed URLs
  45. Google Adds New Guidance For Merging GA4 & Search Console Data
  46. Google To Migrate All reCAPTCHA Services To Cloud Platform
  47. Google Demand Gen Campaigns Just Got A Major Update
  48. Google Launches Open-Source “Meridian” Marketing Mix Model
  49. Google Confirms Alt Text Is Not Primarily An SEO Decision
  50. Google Updates Search Quality Rater Guidelines: What To Know
  51. Does Google Favor UGC? Reddit Leads In Search Growth [STUDY]
  52. Google Drops Breadcrumbs From Mobile Search Results
  53. Google Expands AI Overviews In Circle To Search
  54. Google Updates Site Reputation Abuse Policy Documentation
  55. Google’s Documentation Update Contains Hidden SEO Insights
  56. Confirmed: Google Is Requiring JavaScript To Block SEO Tools
  57. Google Causes Global SEO Tool Outages
  58. Google Shows How To Fix LCP Core Web Vitals
  59. How Rendering Affects SEO: Takeaways From Google’s Martin Splitt
  60. Google Speculates If SEO ‘Is On A Dying Path’
  61. Google’s JavaScript Warning & How It Relates To AI Search

Content optimisation strategies in 2025

  1. How to Turn 404 Errors to Leads and Engagement
  2. How to Create SEO Content That Ranks (2025 Update)
  3. How to Identify and Solve Content Duplication Issues
  4. https://www.exchange4media.com/digital-news/how-googles-algorithm-treats-short-form-vs-long-form-content-in-rankings-142310.html
  5. Google’s Martin Splitt: JavaScript-Loaded Images Can Be Indexed
  6. The Ultimate Guide to Google AI Overviews
  7. 3 SEO Tests That Almost Guarantee Traffic & Revenue Growth
  8. The Ultimate On Page SEO Checklist For 2025 To Increase Rankings
  9. Content Pruning: Why Less Content Can Drive More Traffic
  10. 7 Tips to Avoid Keyword Stuffing For Natural Content
  11. How to Run a Content Audit (2025 Update)
  12. Ask An SEO: How To Handle Duplicate Content Across Multiple Domains
  13. Quality SEO Content: The QRIES Approach for Better Rankings
  14. How to Create a Content Brief: A Step-by-Step Guide (+ Templates)
  15. Google Reveals How It Prefetches Search Results For Faster Loading
  16. Guide to Creating & Optimizing High-Converting Landing Pages
  17. The Internal Link Building Strategy That Increases Search Traffic
  18. Building Trust In The AI Era: Content Marketing Ethics And Transparency
  19. How to Create Infographics: Tips & Examples
  20. Keyword Mapping for SEO
  21. Image SEO: Tips for Image Optimization
  22. A guide to intent analysis, the most important SEO skill this year
  23. How To Write Content For Each Stage Of Your Sales Funnel
  24. 7 Content Writing Trends For 2025
  25. 7 Content Writing Trends For 2025
  26. Can AI Content Rank on Google?
  27. 3 Steps to Do Long-Tail Keyword Research for Your Content Strategy
  28. Optimizing for Google Lens and Visual Searches

Backlinks building strategies in 2025

  1. 16 Link Building Strategies That Work In 2025
  2. 7 Factors of External Links to Consider Before Linking
  3. How To Get Backlinks From Wikipedia In 2025
  4. Why a Sudden Drop in Traffic Might Be a Bigger Problem Than You Think
  5. Advanced Link Building Strategies For National, International & Local

Brand strategy in 2025

  1. Why Meaning Matters Most In Branding (And How To Build It)
  2. Ask An SEO: How To Convince C-Suite To Support Brand-Based SEO
  3. How To Get Brand Mentions In Generative AI
  4. Overcome the Fear of Being Seen – Build Your Brand
  5. Controlling Your Brand Position Online With SEO
  6. How Digital Has Changed Branding
  7. Buzzy and On-Brand? Why Staying Authentic Matters in Marketing
  8. Develop Your Brand’s Tone of Voice

How AI Impact SEO in 2025

  1. Google Expands AI Features in Search: What You Need to Know
  2. Google Gemini Upgrades: New AI Capabilities Announced At I/O
  3. Does Google’s AI Overviews Violate Its Own Spam Policies?
  4. Create Your Own ChatGPT Agent For On-Page SEO Audits
  5. AI-Powered SEO: 5 Principles for Cutting Edge Content Production
  6. SEO Rockstar Names 7 SEO Fundamentals To Win In AI Search
  7. The Data Behind Google’s AI Overviews: What Sundar Pichai Won’t Tell You
  8. How LLMs Interpret Content: How To Structure Information For AI Search
  9. Want Your Brand in AI Answers? Start with These 5 Mention Strategies
  10. AI Overviews Glitch May Hint at Google’s Algorithm
  11. AI Search Study: Product Content Makes Up 70% Of Citations
  12. How I Edit AI Content: A Workflow For The New Age Of Content Creation
  13. Beyond the Bot: How AI-Driven Virtual Assistants Are Transforming 24/7 Customer Support
  14. Personalized Omnichannel Service via AI
  15. How To Optimise & Rank for Google’s AI Overviews In 2025
  16. 5 AI Content Detectors You Need to Know
  17. AI Applications
  18. Boosting Agent Productivity with AI: Empowering Human Agents with Intelligent Tools
  19. What Content Works Well In LLMs?
  20. Google Search History Can Now Power Gemini AI Answers
  21. Google Opens Gemini Deep Research To Free Users (With Limits)
  22. AI Model Showdown: Top Choices For Text, Image, & Video Generation
  23. Ethical AI Content Creation: How NP Digital Navigates Challenges and Opportunities in 2025
  24. Google’s AI Shopping Tools Transform Ideas Into Real Products
  25. Google Upgrades AI Overviews With Gemini 2.0, Launches AI Mode
  26. Humanizing Digital Interactions to Build Genuine Relationships with Consumers
  27. Why Publishing AI Generated Content Will Get You Penalised In 2025
  28. Catching the AI Literacy Wave
  29. 73% Of Marketers Use Generative AI, Consumer Acceptance Up
  30. The State Of AI Chatbots And SEO
  31. Data Shows Google AI Overviews Changing Faster Than Organic Search
  32. Real-Time AI: Connecting Customer Interactions and Data for Personalized Engagement
  33. What is sparsity? DeepSeek AI's secret, revealed by Apple researchers
  34. Ask An SEO: How Should Ecommerce Stores Deal With The Arrival Of AI Overviews?
  35. Today we're open-sourcing R1 1776, a version of the DeepSeek-R1 model that has been post-trained to provide unbiased, accurate, and factual information
  36. A deep dive into DeepSeek: How the channel can thrive
  37. DeepSeek And Its Impact On The Generative AI Global Race
  38. Transactional AI Traffic: A Study Of Over 7 Million Sessions
  39. Top 5 Real Estate AI Trends To Watch In 2025
  40. AI Overviews Data Shows Massive Changes In Search Results
  41. You.com Deploys USA-Hosted DeepSeek AI Model
  42. DeepSeek Tops App Store Charts But Scores Near-Bottom In Accuracy
  43. DeepSeek-R1: The Open-Source AI Challenging ChatGPT
  44. AI Search SEO: How to Get Indexed and Drive Traffic
  45. SEOs Are Recommending Structured Data For AI Search… Why?
  46. Are People Clicking Links In ChatGPT Search? Brands Say Yes
  47. AI Search Optimization: Make Your Structured Data Accessible
  48. OpenAI Secretly Funded Benchmarking Dataset Linked To o3 Model
  49. Evidence That Google Detects AI-Generated Content
  50. 7 AI trends agency marketers need to know for 2025
  51. Studies Suggest How To Rank On Google’s AI Overviews
  52. Introduction To Vector Databases And How To Use AI For SEO
  53. 5 Key Enterprise SEO And AI Trends For 2025

Local SEO trends in 2025

  1. Competitor Analysis In Local SEO And How To Gain An Edge
  2. Google Business Profile Update: QR Codes For Review Pages
  3. Historical Trends in Consumer Review Behavior: Shifts in Social Awareness
  4. Do Reviews Still Matter? Study Looks At Changing Consumer Behavior
  5. Local SEO Schema: A Complete Guide To Local Structured Data & Rich Results
  6. Google Maps Marketing: The Ultimate 2025 Guide to Boost Your Local Visibility
  7. Google Launches AI Phone Assistant To Call Businesses For You
  8. Ask Maps Is Google Q & A’s AI Replacement: Here’s What It Means For Marketers

Email & SMS marketing strategies in 2025

  1. Beyond The Inbox: How Thought Leadership Content Supercharges Your Email Marketing ROI (and Gives Google What It Wants)
  2. Best Email Marketing Subject Lines That Capture Attention
  3. Email Segmentation: Why it Matters and Effective Tactics
  4. Minimalist Email Design: Expert Tips and Examples to Nail this 2025 Trend
  5. Email Marketing: An In-Depth Guide

Social Media Strategies in 2025

  1. The Future of Social Media: Trends in 2025
  2. The Intersection Of Video SEO And Social Media: Tactics To Win
  3. How to Generate Qualified Leads Using Social Media?
  4. LinkedIn Study Finds Adding Links Boosts Engagement By 13%
  5. Search Beyond Google: How Influencers Are Shaping the Way We Discover Content
  6. YouTube Unveils New AI-Powered Hook Generator
  7. 15 Proven Tips To Get More Social Media Followers
  8. 28 Creative YouTube Video Ideas: The Ultimate List
  9. Pinterest Marketing: Your Ultimate Guide (2025 Update)
  10. 10 New YouTube Marketing Strategies With Fresh Examples For 2025
  11. YouTube’s Creator Liaison Shares Advice For Mid-Roll Ad Changes
  12. The Top 3 YouTube Trends To Pay Attention To Right Now
  13. YouTube Algorithm: How it Works & How to Beat it in 2025
  14. Does Google Traffic Affect YouTube Recommendations? What To Know
  15. 7 Creative Ways To Leverage Video In Marketing
  16. The Rise Of Authenticity: Why Genuine Connections Will Drive Social Media In 2025
  17. How YouTube’s Recommendation System Works In 2025
  18. How to Leverage Quora to Market Your Business
  19. Short-Form Video Dominance: The Future Of Engagement In Social Media

Pay Ads in 2025

  1. It’s Official: Google Launches AI Max for Search Campaigns
  2. How AI Is Changing The Way We Measure Success In Digital Advertising
  3. Marketing To AI Agents Is The Future – Research Shows Why
  4. Budget Allocation: When To Choose Google Ads Vs. Meta Ads
  5. Google Is Sunsetting Call-Only Ads: How to Update Your Strategy
  6. Navigating Time Zone Differences: Scheduling Ads For Maximum Impact
  7. The State Of Performance Max: How To Optimize Google Ads In 2025
  8. Should you use optimized targeting in Google Ads? A quick guide
  9. 3 Ways AI Is Changing PPC Reporting (With Examples To Streamline Your Reporting)
  10. Google’s VP of Ads and Commerce Outlines 2025 Priorities
  11. Google Responsive Search Ads Just Got More Flexible
  12. Beyond Tools: A Google Ads Guide To Detecting And Preventing Click Fraud In Lead Generation
  13. Ad Personalization and How to Use It In Paid Search
  14. Layering Success: How To Target High-Intent Users In Google Ads
  15. Paid Social Media Advertising: Why Social Is ‘Pay to Play’
  16. Maximizing Foot Traffic With Hyper-Targeted Local PPC Strategies
  17. Smart Bidding In Google Ads: In-Depth Guide
  18. Google Ads Introduces Advanced Targeting For Performance Max
  19. Google Ads 2024 Recap: With An Eye To 2025

Free and Paid SEO tools to use in 2025

  1. https://www.searchenginejournal.com/how-to-automate-seo-keyword-clustering-by-search-intent/539347/
  2. Google Launches Generative AI Certification With Free Training
  3. Google Chrome Adds New Tools For Better Mobile Testing
  4. Investing in Professional Growth: The Win-Win of Training and Development
  5. Top SEO Tools to Increase Rankings
  6. The 15 Best AI SEO Tools That Actually Work In 2025
  7. How To Use Google Keyword Planner for SEO
  8. How to Find Easy-to-Rank Keywords in 6 Steps

Learn more in 2025

  1. Ask An SEO: How Can You Distinguish Yourself In This Era Of AI Search Engines?
  2. Ask An SEO: How Can You Distinguish Yourself In This Era Of AI Search Engines?
  3. Ask An SEO: How Can You Distinguish Yourself In This Era Of AI Search Engines?

to be continued ...