Search Engine Optimisation Strategies & Trends in 2025

Our Moto: "Users are the core of any successful Search Engine Optimisation (SEO) strategy"

One of the main points to consider when creating and having a website is that it needs to constantly be updated to work best for those interacting with it.
Make sure to run tests and audits, helping you keep on top of the competition.

7 Basic rules to follow in 2025

  1. Follow user’s intent and give them what they expect to get.
  2. Create an attractive Meta description with irresistible Call to action.
  3. Create content which will keep user’s attention as long as possible and move them on direction to be our regular user.
  4. Check your basic pages performance and modify content regularly.
  5. Monitor Core Web Vitals from your Google Search Console.
  6. E-E-A-T but not over E-A-T. Aim to share good knowledge and build topical clusters that serve buyers at every step of their journey.
  7. Follow Google Trends to be on the top of Google search results.

Archive

Basic links for SEO & marketing strategies in 2025

  1. Keywords Are Dead, But The Keyword Universe Isn’t
  2. The Data Quality Metrics Every Business Leader Should Track
  3. Human-Centered Marketing: The Right Message To The Right People
  4. 5 High-Impact Ways To Integrate Traditional & Digital Marketing For A Personalized Buyer Experience
  5. A Complete Guide to Outbound Marketing
  6. How Google Shopping Works and How to Set It Up Easily
  7. Seriously, please stop with the new acronyms. It’s still SEO: Search Everywhere Optimization.
  8. The New Normal
  9. The New Normal
  10. 10 Key Hurdles That CMOs Must Overcome In 2025 And Beyond
  11. How does marketing work when LLMs are disrupting search visibility and platforms are suppressing clicks back to your website?
  12. SEO Checklist: 40+ Essentials for a Fully Optimized Website
  13. Top SEO Basics You Should Master
  14. 3 Examples Of Product-Led SEO
  15. Respected SEO Rockstar Deconstructs SEO For Google’s AI Search
  16. How To Create An SEO Roadmap That Actually Drives Results
  17. Is SEO Still Relevant In The AI Era? New Research Says Yes
  18. Search That Sells: Connecting The Dots Between Rankings And Results
  19. Google I/O 2025: The Background Google Didn’t Tell You
  20. How To Measure Topical Authority [In 2025]
  21. Explaining Agentic SEO To The C-Level
  22. How To Measure Topical Authority [In 2025]
  23. Stop Focusing On Google, It’s Time to Focus On Being Visible
  24. 2025 AI Search Trends: The Future of SEO & Content Marketing
  25. From Search To Discovery: Why SEO Must Evolve Beyond The SERP
  26. How Referral Traffic Undermines Long-Term Brand Growth
  27. 19 Startup Metrics Every Founder Needs to Track Today
  28. 65 Marketing Statistics to Guide Your Strategy & Budget
  29. Internal Silos Are An Overlooked Problem That Can Hurt Search Performance
  30. 15 SEO Myths Busted by Leaked Google Data
  31. Reimagining EEAT To Drive Higher Sales And Search Visibility
  32. 11 Lessons Learned From Auditing Over 500 Websites
  33. 7 Best Lead Generation Strategies for Startups
  34. How to Do Baby Boomer Marketing: Tactics, Formats & Messaging
  35. The Power of Search Experience Optimization (SXO)
  36. Understanding Brand vs Nonbrand Keywords
  37. 5 Crucial SEO Trends (and How to Adapt)
  38. Data Clean Room: What It Is & Why It Matters In A Cookieless World
  39. The Digital Marketer’s Guide - 9 Simple Ways to Stay Relevant and Up to Date in 2025
  40. Why Search Marketing & Branding Need Each Other
  41. From Launch to Loyalty: Product PR Strategies That Actually Work
  42. The Shift To Zero-Click Searches: Is Traffic Still King?
  43. How To Create A Marketing Measurement Plan For Accurate Data & Strategic Alignment
  44. Ask An SEO: Should I Prioritize Selling On Marketplaces Or My Own Website?
  45. Community Building For Marketers: Finding Your Why
  46. Beyond Google: How to put a total search strategy together
  47. Understanding Calls to Action & Their Importance in Marketing
  48. The Future Of Content Distribution: Leveraging Multi-Channel Strategies For Maximum Reach
  49. Using SEO To Capture Growth Opportunities In Emerging Markets
  50. Is SEO Dead in 2025?
  51. 8 common SEO mistakes to avoid
  52. What is SEO in 2025 [Learn How AI & Generative Search Are Changing the Game]
  53. The Future of Content Marketing: A 2025 Guide
  54. Optimizing for Google Lens and Visual Searches
  55. 11 Advanced SEO Strategies for Organic Success
  56. Biggest Hack To Marketing
  57. Why Google’s 4th Quarter Results Raise Questions for SEO & PPC
  58. Lessons in Marketing from My Small Business
  59. How To Use XML Sitemaps To Boost SEO
  60. 11 Content Marketing Trends (No, It’s Not Just About AI)
  61. Where Are The Missing Data Holes In GA4 That Brands Need?
  62. Mastering SERP Analysis: A Step-By-Step Guide To Understanding Search Engine Results Pages
  63. Death Of The Keyword: Why Aggregate Organic Traffic Is A Better Metric
  64. Consistency Vs. Agility: Finding Balance In Search Marketing
  65. How to Calculate Share of Voice (Paid and Organic)
  66. 2025 Digital Marketing Trends & Predictions
  67. Advertising Dependency: How To Create Marketing Resilience
  68. Google Shares Insight On SEO For AI Overviews
  69. Why Your SEO Playbooks Need To Collaborate With Sales And Brand Teams
  70. Website Migration SEO Best Practices To Preserve Rankings And Avoid Common Pitfalls
  71. Voice Search SEO: 9 Practical Tips For Businesses
  72. Google Shopping Rankings: Key Factors For Retailers
  73. Creating a Multichannel Marketing Strategy
  74. Mastering Voice Search: Optimizations & SEO Strategies
  75. SEO Keyword Research: 18 Of The Biggest Mistakes You Must Avoid
  76. Ask An SEO: What To Do When Your SEO Formula Doesn’t Work?
  77. 9 Actionable Steps to Improve Your Google Rankings
  78. 24 SEO Insights & Tips for 2025
  79. 10 Strategic SEO Insights & Tactical Advice For 2025 And Beyond
  80. Wikipedia And SEO: Everything You Need To Know

Google news and updates in 2025

  1. Google’s John Mueller: Core Updates Build On Long-Term Data
  2. Google: Many Top Sites Have Invalid HTML And Still Rank
  3. Google’s Trust Ranking Patent Shows How User Behavior Is A Signal
  4. Google’s New MUVERA Algorithm Improves Search
  5. Google Tests ‘Preferred Sources’ To Personalize Top Stories In Search
  6. Google’s ‘srsltid’ Parameter Appears In Organic URLs, Creating Confusion
  7. Google Launches Offerwall To Expand Monetization Options
  8. Google Launches ‘Search Live’ Real-Time Voice Search In AI Mode
  9. Google Launches Audio AI Overviews In Search Labs Test
  10. Google Search Team Explains The “It Depends” Response
  11. Google Retires 7 Structured Data Features To Streamline Search Results
  12. YouTube Begins Showing Posts In The Shorts Feed
  13. Google Shows Why Rankings Collapsed After Domain Migration
  14. Google’s Update To Recipe Structured Data Confirms A Ranking Criteria
  15. Google’s Local Job Type Algorithm Detailed In Research Paper
  16. Google Shares Details Behind AI Mode Development
  17. Google: Database Speed Beats Page Count For Crawl Budget
  18. Google’s Gary Illyes Warns AI Agents Will Create Web Congestion
  19. Google’s Query Fan-Out Patent: Thematic Search
  20. Google’s CEO Says AI Overviews Website Referrals Are Increasing
  21. Google Claims AI Search Delivers ‘Quality Clicks’ Despite Traffic Loss
  22. Google’s Official Advice On Optimizing For AI Overviews & AI Mode
  23. How Google Protects Searchers From Scams: Updates Announced
  24. Google’s Updated Raters Guidelines Target Fake EEAT Content
  25. Server-Side vs. Client-Side Rendering: What Google Recommends
  26. Google Expands AIO Coverage In Select Industries
  27. Google’s Updated Raters Guidelines Refines Concept Of Low Quality
  28. Google On Diluting SEO Impact Through Anchor Text Overuse
  29. Google’s Martin Splitt Explains How To Find & Remove Noindex Tags
  30. Why Do Web Standards Matter? Google Explains SEO Benefits
  31. Google Analytics Adds New Features For Privacy-Era Tracking
  32. Google Says LLMs.Txt Comparable To Keywords Meta Tag
  33. Google Phasing Out Country-Specific Search Domains in Global Platform Shift
  34. Google Confirms That Structured Data Won’t Make A Site Rank Better
  35. Google Confirms: Structured Data Still Essential In AI Search Era
  36. Google Files New Patent On Personal History-Based Search
  37. Google Confirms Discover Coming To Desktop Search
  38. Google Search Console Gets New Merchant Opportunities Report
  39. Google Says Disavow Tool Not Part Of Normal Site Maintenance
  40. Google Explains SEO Impact Of Adding New Topics
  41. Google On Scaled Content: “It’s Going To Be An Issue”
  42. Google Confirms You Can’t Add EEAT To Your Web Pages
  43. Google’s SEO Tips For Better Rankings – Search Central Live NYC
  44. Google Completes March 2025 Core Update Rollout
  45. Top SEO Shares How To Win In The Era Of Google AI
  46. Ex-Googler: Google Sees Publisher Traffic As A Necessary Evil
  47. Google’s March Core Update: Early Observations From Initial Rollout
  48. Google Explains Why Indexed Pages May Not Appear In Search
  49. Google’s Muller Cautions SEO Pros On Changing Business Needs
  50. Google Researchers Improve RAG With “Sufficient Context” Signal
  51. Google Updates Structured Data Requirements For Return Policies
  52. Google Publishes New Robots.txt Explainer
  53. Google’s Martin Splitt Warns Against Redirecting 404s To Homepage
  54. Google Updates Robots Meta Tag Document To Include AI Mode
  55. Google On Low-Effort Content That Looks Good
  56. Google On Search Console Noindex Detected Errors
  57. SEO Data Suggests Google Indexing Rates Are Improving
  58. Google Simplifies Removing Personal Info From Search Results
  59. Google Answers Whether Audio Versions Of Blog Posts Help SEO
  60. Why Google’s Rich Results Tool Can Be Misleading
  61. Google Reassures That #Anchor URLs In GSC Are Okay
  62. Google Updates Product Markup To Support Member Pricing & Sales
  63. Hackers Use Google Tag Manager to Steal Credit Card Numbers
  64. Google Confirms Business Profile Reviews Outage
  65. Google bug cause reviews to drop out of local listings
  66. Google’s Advice on Fixing Unwanted Indexed URLs
  67. Google Adds New Guidance For Merging GA4 & Search Console Data
  68. Google To Migrate All reCAPTCHA Services To Cloud Platform
  69. Google Demand Gen Campaigns Just Got A Major Update
  70. Google Launches Open-Source “Meridian” Marketing Mix Model
  71. Google Confirms Alt Text Is Not Primarily An SEO Decision
  72. Google Updates Search Quality Rater Guidelines: What To Know
  73. Does Google Favor UGC? Reddit Leads In Search Growth [STUDY]
  74. Google Drops Breadcrumbs From Mobile Search Results
  75. Google Expands AI Overviews In Circle To Search
  76. Google Updates Site Reputation Abuse Policy Documentation
  77. Google’s Documentation Update Contains Hidden SEO Insights
  78. Confirmed: Google Is Requiring JavaScript To Block SEO Tools
  79. Google Causes Global SEO Tool Outages
  80. Google Shows How To Fix LCP Core Web Vitals
  81. How Rendering Affects SEO: Takeaways From Google’s Martin Splitt
  82. Google Speculates If SEO ‘Is On A Dying Path’
  83. Google’s JavaScript Warning & How It Relates To AI Search

Content optimisation strategies in 2025

  1. How To Choose The Right Anchor Text
  2. Ask An SEO: How Can I Turn Low-Converting Traffic Into High-Value Sessions?
  3. Ask An SEO: Balancing Content That Converts With Content That Builds Brand Authority
  4. Demand Gen Vs. Lead Gen: What Every CMO Needs To Know
  5. How E-commerce Businesses Can Double Sales with SEO-optimized Product Pages?
  6. How to Develop a Content Strategy That Actually Works
  7. How To Steal AI Overview Rankings
  8. Updating Old Content: The Secret to Ranking Higher
  9. Ask An SEO: How Can I Improve The Visibility Of My Category Pages?
  10. Why YouTube Plays a Vital Role in Your Content Strategy
  11. How to Reduce Your Bounce Rate: 6 Strategies Based on Hard Data
  12. How To Successfully Weave Your Brand Messaging Into Sales Copy
  13. How to Turn 404 Errors to Leads and Engagement
  14. How to Create SEO Content That Ranks (2025 Update)
  15. How to Identify and Solve Content Duplication Issues
  16. https://www.exchange4media.com/digital-news/how-googles-algorithm-treats-short-form-vs-long-form-content-in-rankings-142310.html
  17. Google’s Martin Splitt: JavaScript-Loaded Images Can Be Indexed
  18. The Ultimate Guide to Google AI Overviews
  19. 3 SEO Tests That Almost Guarantee Traffic & Revenue Growth
  20. The Ultimate On Page SEO Checklist For 2025 To Increase Rankings
  21. Content Pruning: Why Less Content Can Drive More Traffic
  22. 7 Tips to Avoid Keyword Stuffing For Natural Content
  23. How to Run a Content Audit (2025 Update)
  24. Ask An SEO: How To Handle Duplicate Content Across Multiple Domains
  25. Quality SEO Content: The QRIES Approach for Better Rankings
  26. How to Create a Content Brief: A Step-by-Step Guide (+ Templates)
  27. Google Reveals How It Prefetches Search Results For Faster Loading
  28. Guide to Creating & Optimizing High-Converting Landing Pages
  29. The Internal Link Building Strategy That Increases Search Traffic
  30. Building Trust In The AI Era: Content Marketing Ethics And Transparency
  31. How to Create Infographics: Tips & Examples
  32. Keyword Mapping for SEO
  33. Image SEO: Tips for Image Optimization
  34. A guide to intent analysis, the most important SEO skill this year
  35. How To Write Content For Each Stage Of Your Sales Funnel
  36. 7 Content Writing Trends For 2025
  37. 7 Content Writing Trends For 2025
  38. Can AI Content Rank on Google?
  39. 3 Steps to Do Long-Tail Keyword Research for Your Content Strategy
  40. Optimizing for Google Lens and Visual Searches

Backlinks building strategies in 2025

  1. Guest posting makes a comeback as SEO experts reveal it’s still the fastest way to rank on Google
  2. Best SEO Tools 2025: Top 10 Backlink Checkers to Use
  3. Is Link Building in 2025 Still Effective?
  4. 16 Link Building Strategies That Work In 2025
  5. 7 Factors of External Links to Consider Before Linking
  6. How To Get Backlinks From Wikipedia In 2025
  7. Why a Sudden Drop in Traffic Might Be a Bigger Problem Than You Think
  8. Advanced Link Building Strategies For National, International & Local

Brand strategy in 2025

  1. Digital PR: What It Is + 10 Successful Examples
  2. How to Build a Brand That Truly Connects
  3. When SEO Can Be A Brand Health Signal
  4. Why Meaning Matters Most In Branding (And How To Build It)
  5. Ask An SEO: How To Convince C-Suite To Support Brand-Based SEO
  6. How To Get Brand Mentions In Generative AI
  7. Overcome the Fear of Being Seen – Build Your Brand
  8. Controlling Your Brand Position Online With SEO
  9. How Digital Has Changed Branding
  10. Buzzy and On-Brand? Why Staying Authentic Matters in Marketing
  11. Develop Your Brand’s Tone of Voice

How AI Impact SEO in 2025

  1. Cloudflare Sparks SEO Debate With New AI Crawler Payment System
  2. Explaining The Great Decoupling To C-Level
  3. LLM Visibility Tools: Do SEOs Agree On How To Use Them?
  4. Study: Google AI Mode Shows 91% URL Change Across Repeat Searches
  5. How Google AI Overviews Are Decreasing Website Visits
  6. How Enterprise Search And AI Intelligence Reveal Market Pulse
  7. Optimizing Digital Experience (DX)
  8. How to Use AI to Predict SEO Trends and Stay Ahead of Google Updates
  9. Programmatic SEO: What It Is and When to Use It (+ Examples)
  10. The Visibility War in AI Search: What the Data Reveals [Webinar]
  11. Google’s AI Search Journeys Are Reshaping SEO With Cindy Krum
  12. Query Fan-Out
  13. The State Of AI In Marketing: 6 Key Findings From Marketing Leaders
  14. A Comprehensive Session on How to do SEO for Generative AI
  15. Sam Altman: ChatGPT Has Evolved Beyond A “Google Replacement”
  16. Google AI Mode And The Future Of Search Monetization: Ads, Prompts, And The Post-Keyword Era
  17. Adapting to Zero-Click SEO: What to Know Now | Friday SEO Tip
  18. Aligning The CIO, CFO & CMO For Search‑Driven ROI
  19. Agentic AI In SEO: AI Agents & Workflows For Audit (Part 2)
  20. Napkin AI Review: Free 1 Click Graphics For ANYTHING!
  21. LLM Visibility: The SEO Metric No One Is Reporting On (Yet)
  22. Google CEO Sundar Pichai Discusses Fate Of The Human-Created Web
  23. The Truth About LLM Hallucinations With Barry Adams
  24. Google AI Mode: First Thoughts & Survival Strategies
  25. How AI Detects Customer Hesitation (And Converts It Into Sales)
  26. Google AI Mode Introduces Data Visualization For Finance Queries
  27. Google Patent On Using Contextual Signals Beyond Query Semantics
  28. Claude’s Hidden System Prompts Offer a Peek Into How Chatbots Work
  29. Google AI Mode: Search Just Got Smarter
  30. How To Use LLMs For 301 Redirects At Scale
  31. Google’s Sergey Brin Says AI Can Synthesize Top 1,000 Search Results
  32. Google Expands AI Features in Search: What You Need to Know
  33. Google Gemini Upgrades: New AI Capabilities Announced At I/O
  34. Does Google’s AI Overviews Violate Its Own Spam Policies?
  35. Create Your Own ChatGPT Agent For On-Page SEO Audits
  36. AI-Powered SEO: 5 Principles for Cutting Edge Content Production
  37. SEO Rockstar Names 7 SEO Fundamentals To Win In AI Search
  38. The Data Behind Google’s AI Overviews: What Sundar Pichai Won’t Tell You
  39. How LLMs Interpret Content: How To Structure Information For AI Search
  40. Want Your Brand in AI Answers? Start with These 5 Mention Strategies
  41. AI Overviews Glitch May Hint at Google’s Algorithm
  42. AI Search Study: Product Content Makes Up 70% Of Citations
  43. How I Edit AI Content: A Workflow For The New Age Of Content Creation
  44. Beyond the Bot: How AI-Driven Virtual Assistants Are Transforming 24/7 Customer Support
  45. Personalized Omnichannel Service via AI
  46. How To Optimise & Rank for Google’s AI Overviews In 2025
  47. 5 AI Content Detectors You Need to Know
  48. AI Applications
  49. Boosting Agent Productivity with AI: Empowering Human Agents with Intelligent Tools
  50. What Content Works Well In LLMs?
  51. Google Search History Can Now Power Gemini AI Answers
  52. Google Opens Gemini Deep Research To Free Users (With Limits)
  53. AI Model Showdown: Top Choices For Text, Image, & Video Generation
  54. Ethical AI Content Creation: How NP Digital Navigates Challenges and Opportunities in 2025
  55. Google’s AI Shopping Tools Transform Ideas Into Real Products
  56. Google Upgrades AI Overviews With Gemini 2.0, Launches AI Mode
  57. Humanizing Digital Interactions to Build Genuine Relationships with Consumers
  58. Why Publishing AI Generated Content Will Get You Penalised In 2025
  59. Catching the AI Literacy Wave
  60. 73% Of Marketers Use Generative AI, Consumer Acceptance Up
  61. The State Of AI Chatbots And SEO
  62. Data Shows Google AI Overviews Changing Faster Than Organic Search
  63. Real-Time AI: Connecting Customer Interactions and Data for Personalized Engagement
  64. What is sparsity? DeepSeek AI's secret, revealed by Apple researchers
  65. Ask An SEO: How Should Ecommerce Stores Deal With The Arrival Of AI Overviews?
  66. Today we're open-sourcing R1 1776, a version of the DeepSeek-R1 model that has been post-trained to provide unbiased, accurate, and factual information
  67. A deep dive into DeepSeek: How the channel can thrive
  68. DeepSeek And Its Impact On The Generative AI Global Race
  69. Transactional AI Traffic: A Study Of Over 7 Million Sessions
  70. Top 5 Real Estate AI Trends To Watch In 2025
  71. AI Overviews Data Shows Massive Changes In Search Results
  72. You.com Deploys USA-Hosted DeepSeek AI Model
  73. DeepSeek Tops App Store Charts But Scores Near-Bottom In Accuracy
  74. DeepSeek-R1: The Open-Source AI Challenging ChatGPT
  75. AI Search SEO: How to Get Indexed and Drive Traffic
  76. SEOs Are Recommending Structured Data For AI Search… Why?
  77. Are People Clicking Links In ChatGPT Search? Brands Say Yes
  78. AI Search Optimization: Make Your Structured Data Accessible
  79. OpenAI Secretly Funded Benchmarking Dataset Linked To o3 Model
  80. Evidence That Google Detects AI-Generated Content
  81. 7 AI trends agency marketers need to know for 2025
  82. Studies Suggest How To Rank On Google’s AI Overviews
  83. Introduction To Vector Databases And How To Use AI For SEO
  84. 5 Key Enterprise SEO And AI Trends For 2025

Local SEO trends in 2025

  1. What is local SEO? Guide to ranking in local search results
  2. Visibility Gaps in Local Search: Why Some Competitors Appear on Google—and Others Don’t
  3. Competitor Analysis In Local SEO And How To Gain An Edge
  4. Google Business Profile Update: QR Codes For Review Pages
  5. Historical Trends in Consumer Review Behavior: Shifts in Social Awareness
  6. Do Reviews Still Matter? Study Looks At Changing Consumer Behavior
  7. Local SEO Schema: A Complete Guide To Local Structured Data & Rich Results
  8. Google Maps Marketing: The Ultimate 2025 Guide to Boost Your Local Visibility
  9. Google Launches AI Phone Assistant To Call Businesses For You
  10. Ask Maps Is Google Q & A’s AI Replacement: Here’s What It Means For Marketers

Email & SMS marketing strategies in 2025

  1. Beyond The Inbox: How Thought Leadership Content Supercharges Your Email Marketing ROI (and Gives Google What It Wants)
  2. Best Email Marketing Subject Lines That Capture Attention
  3. Email Segmentation: Why it Matters and Effective Tactics
  4. Minimalist Email Design: Expert Tips and Examples to Nail this 2025 Trend
  5. Email Marketing: An In-Depth Guide

Social Media Strategies in 2025

  1. YouTube Targets Mass-Produced Content in Monetization Update
  2. YouTube Tests AI Features To Improve Search & Discovery
  3. Instagram in Google Search: What Brands Need to Know
  4. How Social Media Search is Quietly Taking Over from Google
  5. YouTube Analytics Updated With Saved Reports & New Interface
  6. The Future of Social Media: Trends in 2025
  7. The Intersection Of Video SEO And Social Media: Tactics To Win
  8. How to Generate Qualified Leads Using Social Media?
  9. LinkedIn Study Finds Adding Links Boosts Engagement By 13%
  10. Search Beyond Google: How Influencers Are Shaping the Way We Discover Content
  11. YouTube Unveils New AI-Powered Hook Generator
  12. 15 Proven Tips To Get More Social Media Followers
  13. 28 Creative YouTube Video Ideas: The Ultimate List
  14. Pinterest Marketing: Your Ultimate Guide (2025 Update)
  15. 10 New YouTube Marketing Strategies With Fresh Examples For 2025
  16. YouTube’s Creator Liaison Shares Advice For Mid-Roll Ad Changes
  17. The Top 3 YouTube Trends To Pay Attention To Right Now
  18. YouTube Algorithm: How it Works & How to Beat it in 2025
  19. Does Google Traffic Affect YouTube Recommendations? What To Know
  20. 7 Creative Ways To Leverage Video In Marketing
  21. The Rise Of Authenticity: Why Genuine Connections Will Drive Social Media In 2025
  22. How YouTube’s Recommendation System Works In 2025
  23. How to Leverage Quora to Market Your Business
  24. Short-Form Video Dominance: The Future Of Engagement In Social Media

Pay Ads in 2025

  1. Is Your Conversion Data Misleading You? 7 Common Google Ads Tracking Issues
  2. The Strategy Gap: Social Video Is Not PPC Video
  3. How To Use Paid Search & Social Ads For Promoting Events
  4. How To Weed Out Less Qualified Audiences From Your PPC Campaigns
  5. Ask A PPC: What’s The Value Of Regular PPC Audits & How To Do Them Well
  6. Click Fraud: How to Treat, Cure, and Immunize Campaigns
  7. What Are Good Google Ads Benchmarks In 2025? [STUDY]
  8. Google Claims AI Overviews Monetize At Same Rate As Traditional Search
  9. Google Announces Largest Ads Bidding Update In Over A Decade
  10. It’s Official: Google Launches AI Max for Search Campaigns
  11. How AI Is Changing The Way We Measure Success In Digital Advertising
  12. Marketing To AI Agents Is The Future – Research Shows Why
  13. Budget Allocation: When To Choose Google Ads Vs. Meta Ads
  14. Google Is Sunsetting Call-Only Ads: How to Update Your Strategy
  15. Navigating Time Zone Differences: Scheduling Ads For Maximum Impact
  16. The State Of Performance Max: How To Optimize Google Ads In 2025
  17. Should you use optimized targeting in Google Ads? A quick guide
  18. 3 Ways AI Is Changing PPC Reporting (With Examples To Streamline Your Reporting)
  19. Google’s VP of Ads and Commerce Outlines 2025 Priorities
  20. Google Responsive Search Ads Just Got More Flexible
  21. Beyond Tools: A Google Ads Guide To Detecting And Preventing Click Fraud In Lead Generation
  22. Ad Personalization and How to Use It In Paid Search
  23. Layering Success: How To Target High-Intent Users In Google Ads
  24. Paid Social Media Advertising: Why Social Is ‘Pay to Play’
  25. Maximizing Foot Traffic With Hyper-Targeted Local PPC Strategies
  26. Smart Bidding In Google Ads: In-Depth Guide
  27. Google Ads Introduces Advanced Targeting For Performance Max
  28. Google Ads 2024 Recap: With An Eye To 2025

Free and Paid SEO tools to use in 2025

  1. Ask An SEO: Why Is GA Reporting Higher Organic Traffic Than GSC?
  2. https://www.searchenginejournal.com/how-to-automate-seo-keyword-clustering-by-search-intent/539347/
  3. Google Launches Generative AI Certification With Free Training
  4. Google Chrome Adds New Tools For Better Mobile Testing
  5. Investing in Professional Growth: The Win-Win of Training and Development
  6. Top SEO Tools to Increase Rankings
  7. The 15 Best AI SEO Tools That Actually Work In 2025
  8. How To Use Google Keyword Planner for SEO
  9. How to Find Easy-to-Rank Keywords in 6 Steps

Learn more in 2025

  1. Ask An SEO: How Can You Distinguish Yourself In This Era Of AI Search Engines?
  2. Ask An SEO: How Can You Distinguish Yourself In This Era Of AI Search Engines?
  3. Ask An SEO: How Can You Distinguish Yourself In This Era Of AI Search Engines?

to be continued ...