Search Engine Optimisation Strategies & Trends in 2025

Our Moto: "Users are the core of any successful Search Engine Optimisation (SEO) strategy"

One of the main points to consider when creating and having a website is that it needs to constantly be updated to work best for those interacting with it.
Make sure to run tests and audits, helping you keep on top of the competition.

7 Basic rules to follow in 2025

  1. Follow user’s intent and give them what they expect to get.
  2. Create an attractive Meta description with irresistible Call to action.
  3. Create content which will keep user’s attention as long as possible and move them on direction to be our regular user.
  4. Check your basic pages performance and modify content regularly.
  5. Monitor Core Web Vitals from your Google Search Console.
  6. E-E-A-T but not over E-A-T. Aim to share good knowledge and build topical clusters that serve buyers at every step of their journey.
  7. Follow Google Trends to be on the top of Google search results.

Basic links for SEO & marketing strategies in 2025

  1. From Launch to Loyalty: Product PR Strategies That Actually Work
  2. The Shift To Zero-Click Searches: Is Traffic Still King?
  3. How To Create A Marketing Measurement Plan For Accurate Data & Strategic Alignment
  4. Ask An SEO: Should I Prioritize Selling On Marketplaces Or My Own Website?
  5. Community Building For Marketers: Finding Your Why
  6. Beyond Google: How to put a total search strategy together
  7. Understanding Calls to Action & Their Importance in Marketing
  8. The Future Of Content Distribution: Leveraging Multi-Channel Strategies For Maximum Reach
  9. Using SEO To Capture Growth Opportunities In Emerging Markets
  10. Is SEO Dead in 2025?
  11. 8 common SEO mistakes to avoid
  12. What is SEO in 2025 [Learn How AI & Generative Search Are Changing the Game]
  13. The Future of Content Marketing: A 2025 Guide
  14. Optimizing for Google Lens and Visual Searches
  15. 11 Advanced SEO Strategies for Organic Success
  16. Biggest Hack To Marketing
  17. Why Google’s 4th Quarter Results Raise Questions for SEO & PPC
  18. Lessons in Marketing from My Small Business
  19. How To Use XML Sitemaps To Boost SEO
  20. 11 Content Marketing Trends (No, It’s Not Just About AI)
  21. Where Are The Missing Data Holes In GA4 That Brands Need?
  22. Mastering SERP Analysis: A Step-By-Step Guide To Understanding Search Engine Results Pages
  23. Death Of The Keyword: Why Aggregate Organic Traffic Is A Better Metric
  24. Consistency Vs. Agility: Finding Balance In Search Marketing
  25. How to Calculate Share of Voice (Paid and Organic)
  26. 2025 Digital Marketing Trends & Predictions
  27. Advertising Dependency: How To Create Marketing Resilience
  28. Google Shares Insight On SEO For AI Overviews
  29. Why Your SEO Playbooks Need To Collaborate With Sales And Brand Teams
  30. Website Migration SEO Best Practices To Preserve Rankings And Avoid Common Pitfalls
  31. Voice Search SEO: 9 Practical Tips For Businesses
  32. Google Shopping Rankings: Key Factors For Retailers
  33. Creating a Multichannel Marketing Strategy
  34. Mastering Voice Search: Optimizations & SEO Strategies
  35. SEO Keyword Research: 18 Of The Biggest Mistakes You Must Avoid
  36. Ask An SEO: What To Do When Your SEO Formula Doesn’t Work?
  37. 9 Actionable Steps to Improve Your Google Rankings
  38. 24 SEO Insights & Tips for 2025
  39. 10 Strategic SEO Insights & Tactical Advice For 2025 And Beyond
  40. Wikipedia And SEO: Everything You Need To Know

Google news and updates in 2025

  1. Google Explains SEO Impact Of Adding New Topics
  2. Google On Scaled Content: “It’s Going To Be An Issue”
  3. Google Confirms You Can’t Add EEAT To Your Web Pages
  4. Google’s SEO Tips For Better Rankings – Search Central Live NYC
  5. Google Completes March 2025 Core Update Rollout
  6. Top SEO Shares How To Win In The Era Of Google AI
  7. Ex-Googler: Google Sees Publisher Traffic As A Necessary Evil
  8. Google’s March Core Update: Early Observations From Initial Rollout
  9. Google Explains Why Indexed Pages May Not Appear In Search
  10. Google’s Muller Cautions SEO Pros On Changing Business Needs
  11. Google Researchers Improve RAG With “Sufficient Context” Signal
  12. Google Updates Structured Data Requirements For Return Policies
  13. Google Publishes New Robots.txt Explainer
  14. Google’s Martin Splitt Warns Against Redirecting 404s To Homepage
  15. Google Updates Robots Meta Tag Document To Include AI Mode
  16. Google On Low-Effort Content That Looks Good
  17. Google On Search Console Noindex Detected Errors
  18. SEO Data Suggests Google Indexing Rates Are Improving
  19. Google Simplifies Removing Personal Info From Search Results
  20. Google Answers Whether Audio Versions Of Blog Posts Help SEO
  21. Why Google’s Rich Results Tool Can Be Misleading
  22. Google Reassures That #Anchor URLs In GSC Are Okay
  23. Google Updates Product Markup To Support Member Pricing & Sales
  24. Hackers Use Google Tag Manager to Steal Credit Card Numbers
  25. Google Confirms Business Profile Reviews Outage
  26. Google bug cause reviews to drop out of local listings
  27. Google’s Advice on Fixing Unwanted Indexed URLs
  28. Google Adds New Guidance For Merging GA4 & Search Console Data
  29. Google To Migrate All reCAPTCHA Services To Cloud Platform
  30. Google Demand Gen Campaigns Just Got A Major Update
  31. Google Launches Open-Source “Meridian” Marketing Mix Model
  32. Google Confirms Alt Text Is Not Primarily An SEO Decision
  33. Google Updates Search Quality Rater Guidelines: What To Know
  34. Does Google Favor UGC? Reddit Leads In Search Growth [STUDY]
  35. Google Drops Breadcrumbs From Mobile Search Results
  36. Google Expands AI Overviews In Circle To Search
  37. Google Updates Site Reputation Abuse Policy Documentation
  38. Google’s Documentation Update Contains Hidden SEO Insights
  39. Confirmed: Google Is Requiring JavaScript To Block SEO Tools
  40. Google Causes Global SEO Tool Outages
  41. Google Shows How To Fix LCP Core Web Vitals
  42. How Rendering Affects SEO: Takeaways From Google’s Martin Splitt
  43. Google Speculates If SEO ‘Is On A Dying Path’
  44. Google’s JavaScript Warning & How It Relates To AI Search

Content optimisation strategies in 2025

  1. https://www.exchange4media.com/digital-news/how-googles-algorithm-treats-short-form-vs-long-form-content-in-rankings-142310.html
  2. Google’s Martin Splitt: JavaScript-Loaded Images Can Be Indexed
  3. The Ultimate Guide to Google AI Overviews
  4. 3 SEO Tests That Almost Guarantee Traffic & Revenue Growth
  5. The Ultimate On Page SEO Checklist For 2025 To Increase Rankings
  6. Content Pruning: Why Less Content Can Drive More Traffic
  7. 7 Tips to Avoid Keyword Stuffing For Natural Content
  8. How to Run a Content Audit (2025 Update)
  9. Ask An SEO: How To Handle Duplicate Content Across Multiple Domains
  10. Quality SEO Content: The QRIES Approach for Better Rankings
  11. How to Create a Content Brief: A Step-by-Step Guide (+ Templates)
  12. Google Reveals How It Prefetches Search Results For Faster Loading
  13. Guide to Creating & Optimizing High-Converting Landing Pages
  14. The Internal Link Building Strategy That Increases Search Traffic
  15. Building Trust In The AI Era: Content Marketing Ethics And Transparency
  16. How to Create Infographics: Tips & Examples
  17. Keyword Mapping for SEO
  18. Image SEO: Tips for Image Optimization
  19. A guide to intent analysis, the most important SEO skill this year
  20. How To Write Content For Each Stage Of Your Sales Funnel
  21. 7 Content Writing Trends For 2025
  22. 7 Content Writing Trends For 2025
  23. Can AI Content Rank on Google?
  24. 3 Steps to Do Long-Tail Keyword Research for Your Content Strategy
  25. Optimizing for Google Lens and Visual Searches

Backlinks building strategies in 2025

  1. 16 Link Building Strategies That Work In 2025
  2. 7 Factors of External Links to Consider Before Linking
  3. How To Get Backlinks From Wikipedia In 2025
  4. Why a Sudden Drop in Traffic Might Be a Bigger Problem Than You Think
  5. Advanced Link Building Strategies For National, International & Local

Brand strategy in 2025

  1. Overcome the Fear of Being Seen – Build Your Brand
  2. Controlling Your Brand Position Online With SEO
  3. How Digital Has Changed Branding
  4. Buzzy and On-Brand? Why Staying Authentic Matters in Marketing
  5. Develop Your Brand’s Tone of Voice

How AI Impact SEO in 2025

  1. How To Optimise & Rank for Google’s AI Overviews In 2025
  2. 5 AI Content Detectors You Need to Know
  3. AI Applications
  4. Boosting Agent Productivity with AI: Empowering Human Agents with Intelligent Tools
  5. What Content Works Well In LLMs?
  6. Google Search History Can Now Power Gemini AI Answers
  7. Google Opens Gemini Deep Research To Free Users (With Limits)
  8. AI Model Showdown: Top Choices For Text, Image, & Video Generation
  9. Ethical AI Content Creation: How NP Digital Navigates Challenges and Opportunities in 2025
  10. Google’s AI Shopping Tools Transform Ideas Into Real Products
  11. Google Upgrades AI Overviews With Gemini 2.0, Launches AI Mode
  12. Humanizing Digital Interactions to Build Genuine Relationships with Consumers
  13. Why Publishing AI Generated Content Will Get You Penalised In 2025
  14. Catching the AI Literacy Wave
  15. 73% Of Marketers Use Generative AI, Consumer Acceptance Up
  16. The State Of AI Chatbots And SEO
  17. Data Shows Google AI Overviews Changing Faster Than Organic Search
  18. Real-Time AI: Connecting Customer Interactions and Data for Personalized Engagement
  19. What is sparsity? DeepSeek AI's secret, revealed by Apple researchers
  20. Ask An SEO: How Should Ecommerce Stores Deal With The Arrival Of AI Overviews?
  21. Today we're open-sourcing R1 1776, a version of the DeepSeek-R1 model that has been post-trained to provide unbiased, accurate, and factual information
  22. A deep dive into DeepSeek: How the channel can thrive
  23. DeepSeek And Its Impact On The Generative AI Global Race
  24. Transactional AI Traffic: A Study Of Over 7 Million Sessions
  25. Top 5 Real Estate AI Trends To Watch In 2025
  26. AI Overviews Data Shows Massive Changes In Search Results
  27. You.com Deploys USA-Hosted DeepSeek AI Model
  28. DeepSeek Tops App Store Charts But Scores Near-Bottom In Accuracy
  29. DeepSeek-R1: The Open-Source AI Challenging ChatGPT
  30. AI Search SEO: How to Get Indexed and Drive Traffic
  31. SEOs Are Recommending Structured Data For AI Search… Why?
  32. Are People Clicking Links In ChatGPT Search? Brands Say Yes
  33. AI Search Optimization: Make Your Structured Data Accessible
  34. OpenAI Secretly Funded Benchmarking Dataset Linked To o3 Model
  35. Evidence That Google Detects AI-Generated Content
  36. 7 AI trends agency marketers need to know for 2025
  37. Studies Suggest How To Rank On Google’s AI Overviews
  38. Introduction To Vector Databases And How To Use AI For SEO
  39. 5 Key Enterprise SEO And AI Trends For 2025

Local SEO trends in 2025

  1. Google Business Profile Update: QR Codes For Review Pages
  2. Historical Trends in Consumer Review Behavior: Shifts in Social Awareness
  3. Do Reviews Still Matter? Study Looks At Changing Consumer Behavior
  4. Local SEO Schema: A Complete Guide To Local Structured Data & Rich Results
  5. Google Maps Marketing: The Ultimate 2025 Guide to Boost Your Local Visibility
  6. Google Launches AI Phone Assistant To Call Businesses For You
  7. Ask Maps Is Google Q & A’s AI Replacement: Here’s What It Means For Marketers

Email & SMS marketing strategies in 2025

  1. Email Segmentation: Why it Matters and Effective Tactics
  2. Minimalist Email Design: Expert Tips and Examples to Nail this 2025 Trend
  3. Email Marketing: An In-Depth Guide

Social Media Strategies in 2025

  1. YouTube Unveils New AI-Powered Hook Generator
  2. 15 Proven Tips To Get More Social Media Followers
  3. 28 Creative YouTube Video Ideas: The Ultimate List
  4. Pinterest Marketing: Your Ultimate Guide (2025 Update)
  5. 10 New YouTube Marketing Strategies With Fresh Examples For 2025
  6. YouTube’s Creator Liaison Shares Advice For Mid-Roll Ad Changes
  7. The Top 3 YouTube Trends To Pay Attention To Right Now
  8. YouTube Algorithm: How it Works & How to Beat it in 2025
  9. Does Google Traffic Affect YouTube Recommendations? What To Know
  10. 7 Creative Ways To Leverage Video In Marketing
  11. The Rise Of Authenticity: Why Genuine Connections Will Drive Social Media In 2025
  12. How YouTube’s Recommendation System Works In 2025
  13. How to Leverage Quora to Market Your Business
  14. Short-Form Video Dominance: The Future Of Engagement In Social Media

Pay Ads in 2025

  1. Navigating Time Zone Differences: Scheduling Ads For Maximum Impact
  2. The State Of Performance Max: How To Optimize Google Ads In 2025
  3. Should you use optimized targeting in Google Ads? A quick guide
  4. 3 Ways AI Is Changing PPC Reporting (With Examples To Streamline Your Reporting)
  5. Google’s VP of Ads and Commerce Outlines 2025 Priorities
  6. Google Responsive Search Ads Just Got More Flexible
  7. Beyond Tools: A Google Ads Guide To Detecting And Preventing Click Fraud In Lead Generation
  8. Ad Personalization and How to Use It In Paid Search
  9. Layering Success: How To Target High-Intent Users In Google Ads
  10. Paid Social Media Advertising: Why Social Is ‘Pay to Play’
  11. Maximizing Foot Traffic With Hyper-Targeted Local PPC Strategies
  12. Smart Bidding In Google Ads: In-Depth Guide
  13. Google Ads Introduces Advanced Targeting For Performance Max
  14. Google Ads 2024 Recap: With An Eye To 2025

Free and Paid SEO tools to use in 2025

  1. Investing in Professional Growth: The Win-Win of Training and Development
  2. Top SEO Tools to Increase Rankings
  3. The 15 Best AI SEO Tools That Actually Work In 2025
  4. How To Use Google Keyword Planner for SEO
  5. How to Find Easy-to-Rank Keywords in 6 Steps

Learn more in 2025

  1. Ask An SEO: How Can You Distinguish Yourself In This Era Of AI Search Engines?
  2. Ask An SEO: How Can You Distinguish Yourself In This Era Of AI Search Engines?
  3. Ask An SEO: How Can You Distinguish Yourself In This Era Of AI Search Engines?

to be continued ...